When I started my coaching practice 10 years ago, I was a fumbling, new entrepreneur who was figuring it out as I went along. (OK, some things I’m still figuring it out, but that’s the joy of owning your own business!) My main concern, naturally, was building my clientele.
I emailed friends and family asking for referrals. I put up a basic website. I joined coaching networking groups, both online and in person. I did all the things that came to mind to attract new clients. However, I neglected some major areas — the more subtle, and often more effective, forms of marketing.
Back in the day, when a client signed on with me, I would send a welcome packet out via snail mail. I can remember, as each client said “yes,” I would dread putting the packet together and getting it in the mail. Silly, I know. It was tedious task that involved me opening electronic documents, printing out each page on nice paper, packaging it up with some business cards, and, because the result was a large envelope, going to the post office to mail it.
I actually found myself rolling my eyes in frustration when I’d get an email from a client saying they wanted to get started. How ridiculous is that? Then I had a brainstorm (or a “duh” moment – you decide). Why don’t I assemble a bunch of packets in advance and have them at the ready? Huzzah! I’m a genius!
I created a space in my filing cabinet for my new, prepared packets and immediately felt a sense of relief and excitement. When my next client signed on, I was eager and happy to reach for the kit and get it in the mail. As more and more clients got comfortable with email, I moved to an electronic packet.
This move inspired me to look at other aspects of my business structure and see what could be improved and tweaked. I stopped handwriting my file labels and got a snazzy label maker. I created a spreadsheet to track client payments. I became more selective in the clients I chose to work with.
I soon realized that these actions were much more powerful marketing than any networking event I ever attended. Because my systems and strategies were much more efficient, I was energetically welcoming in new business instead of repelling it.
Today, as I work with a lot of creative entrepreneurs who feel their businesses aren’t taking off or that they have reached a plateau, this is an important area we focus on, as it’s often neglected for more traditional marketing approaches. Together, we see their success grow.
What’s really cool is that this concept can be applied to any area of your life. Looking for love? Think about what in your life is taking up space in your relationship sector? This might be an unhealthy boundary with your family or boss, love letters from an ex, or a belief that you’re not worthy.
Would you like more financial freedom? Take a look at your current bill paying system. Could it be streamlined through the use of electronic payments? Do you pay your bills on time? Are you judgmental of those who have more money than you?
How you handle your current situation is directly related to the success you’ll experience. By not having welcome packets ready for new clients, I was essentially saying, “Please don’t send me any new business. I’m not ready to handle it.” By not paying your bills on time, your message is, “I can’t responsibly handle the money I currently have, so please don’t send me any more.”
Ok. You’re up! What area of your life needs some attention? Take a look under the hood to see what can be improved upon so you can welcome in more abundance. Not sure what part needs your attention? Share your thoughts in the comments below, and get some support!